Projects
PM Fitness Marketing Plan 2022
As some may know, in May of 2019, my friend and I created a social platform to enhance the lives of others through fitness and create engaging fitness content. This plan showcases my marketing abilities to create a general plan to grow our platform. It included goals such as boosting online engagement, and increasing brand recognition. To view the plan:
NFL 2023 Betting Model
Using data analysis skills and excel, I created a betting model to predict spread data using a logistical function. The basis of the model uses home and away scoring data to create strength scores and predict likeliness of a team winning and/or covering the spread. Exciting for any NFL or sports betting fan!
Click here for FREE access to the model:
NFL TV Ratings Regression Analysis
In this project I display my distinguished excel and analytical skills to test the signifigance between NFL TV ratings/viewership compared to score disparities, time of game, broadcast network, and betting statistics. This project was created using 2021 NFL season data with the help of DR. Brett Christenson of Smeal College of Business.
Click for summary of findings:
Click for spreadsheet:
